I am Shrey. I have spent thirteen years doing B2B marketing, most of it inside businesses rather than at agencies, and most of it in complicated categories with long sales cycles, cautious buyers and a sign-off step before anything goes live.

That means I have sat in the seat where the budget is small, the board wants numbers this quarter, there is nobody to delegate to, and the thing you planned on Monday is dead by Wednesday. It also means I know which advice is useless when you are the one who has to ship it.

Why this site exists

Most marketing writing is either theory with no example attached, or a list of tools. Neither helps on a Tuesday afternoon with a deadline.

So this is the working notebook instead. What I try, what breaks, which AI tools survive a real week, and the decisions nobody writes about because they are not fun to be certain about.

Three rules I hold myself to

• Nothing gets published unless I have seen it happen at least three times.
• Nothing gets a conclusion I would not act on myself.
• Nothing claims to be universal, because context decides almost everything.

Outside work

I am a work from home dad in Manchester. Otherwise I am watching cricket, walking around the city with my daughter, or on LinkedIn calling it research.