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The Desperate Marketer

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Quick Peek

Short pieces you can read between two other things. One idea, one page, no preamble.

7 pieces  ·  newest first
No. 07  ·  14 Oct 2026  ·  1 min The subject line test that takes four seconds Read it out loud as if you were leaving a voicemail. If you would not say it, do not send it. Read  → No. 06  ·  23 Sep 2026  ·  1 min Why your best post did badly on a Friday It was not the algorithm. Your audience had already mentally left the building. Read  → No. 05  ·  02 Sep 2026  ·  1 min Stop putting "solutions" in your headline Nobody has ever searched for a solution. They search for the problem, in their own words. Read  → No. 04  ·  12 Aug 2026  ·  1 min Your case study is twice as long as it needs to be The situation section is the bit nobody reads. Start at what changed. Read  → No. 03  ·  15 Jul 2026  ·  1 min One question to ask before any rebrand What would still be broken the morning after the new logo goes live? Read  → No. 02  ·  17 Jun 2026  ·  1 min The three words that kill a cold email "I hope this." Delete the sentence and start with the reason you are writing. Read  → No. 01  ·  20 May 2026  ·  1 min The meeting that should have been a metric If the weekly update never changes a decision, it is not a meeting, it is a ritual. Read  →
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