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The Desperate Marketer

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Open Tabs

The longer pieces. Written for people doing the work, which means no theory without an example attached.

8 pieces  ·  newest first
11 min  ·  07 Oct 2026  ·  11 min Your buyer is rarely your user, and it breaks everything downstream The person who signs is not the person who benefits. Almost every marketing mistake I have watched a team make traces back to that one fact. Read  → 8 min  ·  16 Sep 2026  ·  8 min Nobody has a budget line for what you sell Before anyone can buy your category, somebody inside their business has to argue it into existence. Read  → 7 min  ·  26 Aug 2026  ·  7 min The report nobody makes decisions with Most marketing reporting exists to prove effort rather than inform choices. How to tell which one you have. Read  → 6 min  ·  29 Jul 2026  ·  6 min The word "anyone" is costing you money When a founder says the product is for anyone with the problem, they are describing a market rather than a customer. Read  → 9 min  ·  08 Jul 2026  ·  9 min What to do when your clients cannot be named Confidentiality breaks the standard case study playbook. What credible proof looks like without logos. Read  → 6 min  ·  10 Jun 2026  ·  6 min Compliance is not your bottleneck, your process is Sign off takes three weeks and the review takes two hours. The other nineteen days are yours to fix. Read  → 12 min  ·  13 May 2026  ·  12 min The marketing team of one: a survival guide One of the hardest jobs in the profession and one of the least written about. Read  → 8 min  ·  25 Mar 2026  ·  8 min Why your marketing feels busy and still is not working Busyness is the most convincing substitute for direction ever invented. Read  →
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