6 LinkedIn habits: keep or skip?
Six things marketers do on LinkedIn out of habit. Three are worth it.
Based on roughly a year of posting consistently and paying attention to what actually produced conversations rather than impressions.
Replying to every comment in the first hour
The single highest return habit on the platform. It is also just good manners, and it is where most of the useful conversations start.
The one-line-per-paragraph staccato format
It was distinctive three years ago. Now it reads as a format rather than a person, and it makes a short thought look like a sermon.
Posting the thing you are slightly unsure about
The posts that performed best for me were the ones I nearly deleted. Certainty is boring and nobody argues with it.
Engagement pods
You can see them from the outside, which means your prospects can too. Borrowed reach with a credibility cost attached.
Writing in the comments on other people's posts
Underrated and almost free. A good comment on a well-read post reaches more of the right people than most of your own posts will.
Reposting your own content weekly
Diminishing immediately and faintly desperate by the third time. Write something new or say nothing.
The three keeps have one thing in common: they are all conversation rather than broadcast. That is the whole lesson.