Most teams record a webinar, post the replay, and move on. The replay gets watched by eleven people. Meanwhile there is an hour of expert speech sitting in a file, and it is the most valuable raw material you will produce all quarter.

The reason nobody mines it is that transcripts are horrible to read. Which is precisely the job AI is good at.

Here is the chain, run in order, each step feeding the next.

Step one: extract the claims

Do not ask for a summary. Summaries flatten everything to the same importance. Ask for claims instead.

This gives you a list rather than a blob, and lists can be sorted, cut and reused.

Step two: rank by surprise

Feed the claim list back and ask which three would most surprise someone who works in the field. Surprise is the scarce resource. Agreement is not.

You now have your three anchor pieces, and they came from your expert rather than from your imagination.

Step three: expand each anchor

One long piece per anchor claim, written from the transcript so the examples are real. This is where you intervene most, because the transcript gives you material and you supply judgement.

Three long pieces, roughly one a fortnight, is six weeks of substance.

Step four: harvest the offcuts

Every good long piece leaves behind three or four observations that did not fit. Those become short posts. That is your remaining three weeks, plus filler for the weeks in between.

# Claim extractor

Below is a transcript of a webinar.

Do not summarise it.

Instead, list every distinct CLAIM the speaker
makes. A claim is a statement someone could
disagree with.

For each one give me:
- the claim, in one sentence
- the evidence they offered, if any
- a timestamp or quote I can find it by

Ignore pleasantries, introductions and
anything purely procedural.

// paste transcript below

The honest limit: this produces raw material, not finished work. Every piece still needs you to decide what is true, what is interesting and what you are prepared to put your name to.

What it removes is the blank page, which is the part that actually costs you Tuesday afternoon.