Open your analytics and look at the search terms bringing people in. You will not find the word solutions. You will find symptoms, complaints and half-formed questions.

That gap matters, because "solutions" is a word sellers use and buyers do not. Same for platform, leverage, streamline and empower.

The fix is unglamorous. Write down the sentence your customer would say to a colleague while complaining. Then put that in the headline.

"Our quotes take three days and we keep losing deals" is not elegant. It is what somebody typed into a search bar this morning.

You can be elegant in paragraph two. The headline has one job, which is recognition.

Write the complaint, not the category.